July 2013 marked the launch of AGCO’s new global precision agriculture initiative, Fuse™ Technologies. The Fuse strategy and customer benefits were shared with the world at several key events, involving customers and dealers.
AGCO’s Advanced Technology Solutions (ATS) leadership unveiled this new strategy at a precision agriculture conference in Lleida, Spain on July 9, 2013, and again the following week in Springfield, Illinois at North America’s largest precision agriculture tradeshow, InfoAg. The launch was well-received globally, garnering broad exposure on the international business wires as well as with regional media.
Following these launches, Fuse Technologies had a significant presence at the 2013 Farm Progress Show in Decatur, IL, in August. The team hosted two well-attended information sessions during which a panel of AGCO experts and local personalities presented the Fuse strategy and other precision farming topics.
Fuse also had a noteworthy presence at Agritechnica in Hanover, Germany, in November which included the debut of a 3D, interactive smart farm visual that brought the Fuse connected strategy to life for visitors to the AGCO area in Hall 9. Fuse experts were stationed in each brand area to further explain how Fuse helps customers within each brand, and Fuse also had a presence in the Smart Farming exhibit hall.
In the APAC region, AGCO ATS dealers gathered in New Zealand in August for comprehensive training in AGCO’s technology offerings. The Fuse South America launch began with the annual dealer meetings in that region: Massey Ferguson dealers in Argentina in November, and Valtra dealers in Brazil in December. The South America customer launch will soon follow with a Fuse presence at regional trade shows starting in early 2014.
An AgCommand website release with new features and updates went live in November, with updates for the mobile app launched this December. There were several product launches at Agritechnica as well: TaskDoc® which is now available on select Massey Ferguson combines, VarioDoc availability for select Fendt combines, and Fendt Section Control for most new Profi Plus tractors.
There have also been numerous activities for AGCO employees and dealers to learn about the new Fuse strategy and get excited about how we are delivering on our vision to provide high-tech solutions for professional farmers feeding the world.
What’s next for Fuse Technologies? ATS recently launched the Fuse Contact Center, a dedicated, global customer support center, first open in North America with more regions coming on board in early 2014. The Fuse team will continue to provide ongoing support of the strategy from product development to marketing and communications. Be sure to follow us on Facebook and Twitter for the latest Fuse news!
Tel.: +1 770-813-6167
Fuse is a registered trademark of AGCO. Auto-Guide is a trademark of Caterpillar Inc. and used under license by AGCO. NovAtel is a registered trademark of Hexagon.
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and supports more productive farming through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services, and are distributed globally through a combination of over 3,000 independent dealers and distributors in more than 150 countries. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2016, AGCO had net sales of $7.4 billion. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.