Attendees at the world’s largest farm show this November can experience the future of smart farming innovations rooted in agronomic expertise at the AGCO exhibit.

DULUTH, Ga. – November 10, 2019 – Solving problems is at the heart of a successful farming operation, and this is the time of year farmers from around the globe arrive in Hanover, Germany, to look for new solutions at the world’s largest trade fair for agricultural technology: Agritechnica 2019.

Each of AGCO’s core brands in Europe, Africa and the Middle East – Fendt, Massey Ferguson and Valtra – will have the latest equipment models and technologies on display. In addition, the “Fuse: Smart Farming. Synchronized” booth at the center of the exhibit focuses on innovation and new research results supporting all the brands.  Hands-on stations will demonstrate the “what and why” of important agronomic and farm management issues, such as minimizing soil compaction, managing data, and farming with precision. For the “how,” displays and experts will explain the latest Fuse technology innovations used in all brands of AGCO equipment solutions and help farmers manage mixed fleets of machinery on their farm throughout the crop cycle.

“All of our solutions start with what our customers tell us they need to do the best job of planting, growing, harvesting and storing their crops and caring for their livestock,” says Bernhard Schmitz, director, commercial Fuse and Service EME. “Agronomic impact drives how our machinery interacts with plants and soils on the farm, and we’re excited to bring real-life examples of our latest technology solutions to Agritechnica 2019.”

Future Farms, Crop Tour and More

AGCO is eager to share what we’re learning at our centers of innovation: our Swiss Future Farm in Tänikon, our Zambia Future Farm in Lusaka, our Precision Technology Institute in Pontiac, Illinois, USA, and in our AGCO Crop Tour program around the globe.  Each day at Agritechnica 2019, AGCO agronomy and farm solutions experts will be in the Fuse exhibit to answer visitor questions and to make short presentations on agronomic and technology topics.

At any time, Fuse booth visitors can use the interactive wall to read and watch stories of how AGCO smart farming solutions have helped farmers with fleet management, precision seeding and application, grain storage and more, as well as information from the innovation centers and Crop Tour. Visitors also can preview the free Swiss Future Farm landscape “mod” for the online game: Farming Simulator 19.

Visitors to the Fuse booth can preview the free Swiss Future Farm landscape “mod” for the online game: “Farming Simulator 19.”

Protecting Soil From Compaction: An Industry First

The first of three agronomic “kiosk” stations in the Fuse booth illustrates how excess soil compaction can damage fields and reduce crop yields. Two AGCO technologies are highlighted as solutions, one being the VarioGrip® system on Fendt tractors, which allows the operator to quickly reduce tire pressure to lessen compaction in the top soil profile when doing field work, and then quickly increase it again for on-road driving.

The other solution for compaction and more is an exciting sneak-peek into a new AGCO Fuse technology coming to the European market in 2020: the Field Operations Planning Tool. It will be the first field-task-planning application that allows operators and farm managers to plan and optimize their field operations in advance, enabling better decisions about allocation and use of machine resources. By planning optimized waylines across field operations aligned with the working width of each vehicle, users can reduce wheel traffic throughout the crop cycle to minimize soil compaction and increase yield. The tool calculates selected performance indicators such as operation time, cost and vehicle efficiency to generate visual simulations of how the field work will play out for each operation, as well as a soil compaction risk map for each field.

This innovative tool has been developed through a partnership of AGCO with Aarhus University and Innovation Fund Denmark, says Corina Ardelean, AGCO global product manager for data integration and operations management. “This new web-based application will help customers use controlled-traffic farming principles to optimize field operations at the field level, as well as for the efficiency of their overall operation, from the comfort of their office,” she says.

Using field parameters and specific information about each model of machine, managers can plan and compare scenarios in advance to save time and money, Ardelean says. For example, running a harvest simulation might show that adding another grain cart could pay for itself by reducing bottlenecks and downtime for the combine and cart operators. Another advantage is that the route plan in the vehicle terminal keeps less-skilled drivers on prescribed paths, assuring consistency and minimizing soil compaction.

Jens Christian Jensen, an agronomist for the AGCO agronomy and farm solutions team based in Denmark, says farmers will benefit from using the Field Operations Planning Tool to calculate in-field route plans that reduce the number of turns required for a field operation. When planting, for example, the tool can program the route to have the planter arrive at a designated refill point each time the seed bins are near-empty, saving unnecessary passes across the field.

Managing Data and Farming With Precision

The second agronomic station addresses the challenges of managing and organizing farm data in real time, especially as farm and fleet sizes increase. AGCO offers software solutions to help farmers synchronize machine and as-planted/applied/harvested data in formats that are easy to organize and transmit quickly, even with mixed fleets of machinery and multiple farm locations. Visitors to the Data Management kiosk at Agritechnica can enter a drawing for a free one-year subscription for the AGCO NEXT Machine Management module.

Visitors to the Data Management kiosk at Agritechnica can enter a drawing for a free one-year subscription for the AGCO NEXT Machine Management module.

The third station illustrates the demands of increased precision in planting, fertilizing and spraying crops, together with how AGCO machinery solutions are equipped with state-of-the-art technology for section control; variable rate control; planting of seeds at precise depths and spacing, even at high speeds; and sensors that monitor and control factors from planter downforce to spray drift.

Learn More

We invite you to visit the Fuse exhibit and all AGCO brand exhibits in Hall 20, Stand B14 at Agritechnica 2019, from Nov. 10 through Nov.16, 2019, in Hanover, Germany. At home, talk to your local AGCO dealer, and read more about AGCO smart farming solutions online at and on the AGCO Precision Agriculture blog.


Press contacts:

Amanda Wemette
Tel.: +1 770-232-8242

©2019 AGCO Corporation. Fuse® is a registered trademark of AGCO. Fendt and Massey Ferguson are worldwide brands of AGCO. Challenger is a registered trademark of Caterpillar, Inc., used under license by AGCO.

About AGCO:

AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and delivers high-tech solutions for farmers feeding the world through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® smart farming solutions. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.4 billion in 2018. For more information, visit For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.